Digital Elements conducts Search Engine Page Results (SERP) analysis in order to improve a website’s ranking on search engines such as Google.
There are a plethora of SEO managers in the market and ultimately the market is divided into; The technicians trying to outsmart Google and the technicians who work with Google’s commercial agenda. Our services fall into the latter.
As part of our 3-step SEO management techniques, we always use our ‘human’ common sense by having two-way interactions with the search engines; by using the method of ‘cause and effect’. In simple terms, we strictly follow the rules that fit Google’s purpose of commercial existence and by trying to do better than other technicians. Then, after reviewing Google’s response to our initial work, we adjust our position accordingly and we monitor the next response. Our experience has allowed us to acknowledge that Google is now smarter than any number of human minds put together, however it does leave behind ‘bread crumbs’ for businesses to improve their SERP.
In some cases, our common sense (combined with our clients knowledge and experience) is more than sufficient to develop strong fundamental SEO techniques (Step-1) as part of web design and development process which do not require any further SEO inputs. Then, SERP analysis just become a performance monitoring tool for our client’s content management strategy.