For more than two decades, Dom Ogun and the team at Digital Elements have been at the forefront of how brand communication evolves — across both mainstream and digital platforms. One of the biggest shifts came with the rise of social media, when businesses were required to humanise their brands in order to engage more personally with their audiences. It was a shift built on a simple idea: you attract what you reflect. We were proud to be early adopters of that evolution. As early as 2010, Dom was helping businesses move from static, faceless brands to more human, approachable ones. Fast forward more than a decade, and the landscape has shifted again. Audiences still expect constant engagement, but businesses are stretched. Content is continuous, expectations are higher, and being on camera all the time isn’t always practical — or sustainable. This is where AI marks the next evolution. Not by replacing people, but by giving businesses a consistent face and voice that carries their humanised brand forward, at scale. That’s the thinking behind ageless AI Hosts — on-brand digital presenters designed for real business communication, not demos or experiments. And it’s something we’re already using, refining, and deploying for our clients today. If you’re curious how this works in practice, you can explore how we’re using AI Hosts across real business scenarios below.