Hi — let me quickly explain how we think about AI on websites. Our AI Assistant isn’t a generic chatbot, and it’s not designed for open-ended conversation. Its role is very focused: to help visitors find the right information on a website — especially when the site is content-rich and people don’t know where to start. It answers questions using the website’s own pages, blogs, tools, and FAQs, then guides users to the most relevant section so they can take the next logical step. Think of it as a smart site guide — not a replacement for ChatGPT, and not a substitute for human expertise. What we’re also seeing, though, is how quickly this space is evolving. Text-based chat is just the beginning. As AI continues to develop, we’re moving toward more interactive, human-led experiences — where AI Hosts help brands communicate more clearly, more consistently, and with greater presence. It’s not about replacing chat overnight. It’s about recognising the next step. The question is simply this: is your brand ready for where AI-driven communication is heading?