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AI Assistant Built to Guide, Not Chat

Our AI Assistant isn’t a generic chatbot designed for open-ended conversation.
It’s a guided website assistant — purpose-built to help visitors find the right
information quickly on content-rich websites.

AI Assistant Introduction Video
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What It’s Designed to Do

The purpose of our AI Assistant is simple: reduce friction and guide users to the most relevant content on your website, especially when they don’t know where to start.

  • Guide visitors to the right pages, tools, or resources
  • Summarise information that already exists on the site
  • Help users take the next logical step
  • Support navigation across complex or specialist content

What It Is

  • A smart guide for content-rich websites
  • Focused on your website’s pages and tools
  • Designed to help users find relevant information faster
  • Aligned with your brand and services

What It’s Not

  • Not a general-purpose AI like ChatGPT
  • Not designed for broad or unrelated topics
  • Not a conversational chatbot for small talk
  • Not a replacement for human expertise

Why This Matters on Content-Rich Websites

Most visitors don’t explore websites methodically. They skim, search, and often leave before finding what they need.

The AI Assistant acts as a bridge between user intent and your content, helping visitors reach the right information without frustration.

A practical AI assistant designed to guide users through your website,
not a chatbot pretending to be human.

For more common questions about how our AI tools work, data handling, and limitations, you can also explore our FAQs.

If you’d like to explore practical use cases or simply understand whether this makes sense for you, we’re happy to chat.