Digital Elements conducts Search Engine Results Pages (SERP) analysis in order to improve a website’s ranking on search engines such as Google.
There are a plethora of SEO managers in the market and ultimately the market is divided into; the technicians trying to outsmart Google and the technicians who work with Google’s commercial agenda – our services falling into the latter category.
As part of our 3-step SEO management techniques, we always use our ‘human’ common sense by having two-way interactions with the search engines; by using the method of ‘cause and effect’. In simple terms, we strictly follow the rules that fit Google’s purpose of commercial existence and by trying to do better than other technicians. Then, after reviewing Google’s response to our initial work, we adjust our position accordingly and we monitor the next response. Our experience has allowed us to acknowledge that Google is now smarter than any number of human minds put together, however it does leave behind ‘bread crumbs’ for businesses to improve their SERP.
In some cases, our decades of experience in this field (combined with our clients’ industry) is more than sufficient to develop strong fundamental SEO techniques (Step-1) as part of web design and development process which do not require any further SEO inputs (which means significant cost savings for our clients). Then, SERP analysis just becomes a performance monitoring tool for our client’s content management strategy.
Obviously, the key is how to conduct an effective SERP analysis – and we know how. For more information, please contact us.
Digital Elements creates powerful UX (user experience) and stunning UI (user interaction) website designs right here on the Sunshine Coast. We focus on the overall design that not only compliments your brand – but adds considerable equity to it. But what makes our approach especially effective is our attention to detail that ensures increased usability […]
Digital Elements develops custom designed WordPress websites which are created to meet our clients’ specific requirements – with each of our sites having unique functionality. Our websites are highly functional, use the latest software technology and utilise the greater performance of our own server to deliver a better quality user experience. Accordingly, each of our […]
Digital Elements offers a wide range of Search Engine Optimisation (SEO) techniques that can help improve your website’s visibility on search engines, such as Google. Our approach is to address issues that can affect ‘organic’ performance and we align our 3-step methods with the priorities that Google outlines, such as mobile search optimisation – which […]
Digital Elements runs our own in-house web and email hosting server based in Brisbane, Queensland and managed for optimum performance and security. Our hosting plans are straightforward and let our clients focus on what they are good at while we deal with the technology side of their web or email systems to ensure consistently fast […]
Digital Elements runs regular security update programs for WordPress and Drupal platforms – as well as troubleshooting other technical issues. Keeping your site up-to-date and secure is an absolute necessity in an age when hackers and bots are constantly looking for loopholes to gain entry and utilise your website or hosting for nefarious purposes. Our […]
WordPress is a strongly supported open source platform that offers countless opportunities to add functionality to a website. However, some ‘off-the-shelf’ add-ons (or ‘plug-ins’) may not be ideal or the safest option for our clients’ requirement. In these cases we have qualified in-house programmer who has the skills to develop custom programs and applications to […]
At Digital Elements, as part of our White Label service, we regularly assist other agencies – as well work directly with clients on their existing websites – if they require design adjustments. We find there are common problems with third-party web assets, such as the CMS management process hasn’t been well planned during the development […]