Blog / Articles Author : Dom Ogun
At Digital Elements, we believe good design is only half the story. Strategy, experience, and sharp insight make up the other half.
This blog shares our point of view — practical guidance, ideas, and opinions shaped by doing the work. The orange sub icon represents that perspective.
Our views are based on decades of industry experience

Embracing AI: Transforming Your Website with Advanced Tools
In today’s rapidly evolving digital landscape, the rise of Artificial Intelligence (AI) is revolutionising how we manage and optimise websites… From SEO to content creation, AI offers practical solutions that can save time, improve accuracy, and drive better results.

Streamline Your Digital Management with a Dedicated Email Address
In the digital age, managing various online accounts can become overwhelming, especially regarding website management, domain accounts, and other related applications. One simple yet highly effective strategy to streamline this process is to create…

What Google’s Latest Update Means for Your Business Website
What Google’s Latest Update Means for Your Business Website If you’ve noticed a drop—or spike—in website traffic lately, you’re not alone. Google began rolling out […]

The Art of a Lean and Effective Website: Finding the Perfect Balance
Generate content first, structure second and apply cosmetics last. Content is the foundation of your website. It should engage your audience with valuable information, as there are two types of content: Static and Dynamic content. It’s also important to note that there are two types of audiences: human and bot traffic.
Is it worth having a video background on the home page?
…First, we have to cover the fundamentals of digital marketing; every established business has some level of brand equity, and this equity reflects on the business website’s SERP (search engine ranking page) performance.
Why don’t we use a landline?
Working with our overseas clients, we’ve noticed more and more service-based businesses turning off their phone systems and offering more immediate engagement via chat options…
What is Web3?
Web3 is powered by blockchain technology, allowing decentralised ownership — meaning no single company owns your data or controls your access. Instead, you have a digital wallet (like a personal passport for the internet) that lets you join communities, prove ownership of digital assets, and access exclusive content and benefits….
Every business has at least one trademark
Every business has at least one trademark Avoid the business pitfalls of losing control and equity over your intellectual property through trademark protection. A trademark […]
Developing a brand identity
Developing a brand identity The term “branding” has become increasingly misused, leading to widespread misunderstanding among small business owners. This confusion often stems from being […]